| Brand building is the process of making an organization, product or service become more famous, more known by many customers, creating a strong impression on customers' mind through the following factors:
- Brand image;
- Brand communication strategy;
PURPOSE OF BRANDING:
Reality proves that businesses with strong brands have helped them solve problems in a simpler, more economical way, and to achieve more stable goals. Here are the key reasons for building a business's brand:
Increase competitiveness:
Attracting and attracting customers;
Creating internal force for employees;
Create shareholder trust and consensus;
Attracting partners.
Improve business efficiency:
Selling more products and services;
Selling at a higher price;
Increase customer loyalty to the brand;
Easily overcome the risks that arise in business. |
